I remember when you would need to take a flight to Paris to get decent lingerie. Especially in the smaller towns getting anything more than the most basic (and often pretty ill fitting and uncomfortable) underwear was next to impossible. Finding something stylish was very hard. Things have changed a lot over the years. Take a look at this promo video that Marks and Spencer have put out with Natalie Suliman in, who I adore:
Wow! Doesn't she look stunning! the bras that she is modelling really look like good examples of the new style. Call it underwear 2.0 - definitely no need for the flight to France now!