I think it is really creative the way they have taken the traditional lingerie photo shoot and put a fresh spin on it. The models look fantastic in the clothing, and it genuinely looks like they are having a lot of fun. It would have been so easy to just have had them lolling around on sofas or pouting in soft focus. I really love to see something taken out of one context and put into another. The brand message that seems to come across really connects in a way. Rollercoasters are fun and exciting, and to me that’s just what lingerie should be.

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